NOKIA LAUNCHES CHEAPEST PHONE

NOKIA, WHICH IS FIGHTING TO REGAIN MARKET SHARE, ON MONDAY, LAUNCHED ITS MOST AFFORDABLE PHONE,NOKIA 105, TO ATTRACT CUSTOMERS FROM THE LOW INCOME GROUP AND FIRST TIME BUYERS.

NOKIA 105, PRICED AT RS.1,249, IS THE LOWEST PRICED COLOUR SCREEN ENTRY PHONE AVAILABLE IN THE DOMESTIC MARKET, THE COMPANY SAID IN A STATEMENT.

"NOKIA 105 MARKS THE END OF BLACK AND WHITE SCREEN ERA IN THE INDIAN HANDSET MARKET. THE VERY HUMAN AND FRESH DESIGN OF NOKIA 105 MAKES IT DISTINCT IN THIS PRICE RANGE, AND UTTERLY MODERN DESPITE A TRADITIONAL FORM FACTOR," VIRAL OZA,DIRECTOR (MARKETING)   NOKIA INDIA, SAID IN A STATEMENT.

WITH A DUST AND SPLASH PROOF KEY MAT AND SUPERIOR BATTERY LIFE THAT CAN EXCEED ONE MONTH IN BETWEEN CHARGES, NOKIA 105 ALSO SERVES AS A BACK-UP PHONE.

SINGLE SIM

THE SINGLE SIM HANDSET FEATURES A 1.45-INCH TRUE COLOUR SCREEN WITH A USER-FRIENDLY INTERFACE.

OTHER FEATURES INCLUDE FM RADIO, UP TO FIVE PRE-LOADED GAMES, MULTIPLE ALARM CLOCK CAPABILITIES, A SPEAKING CLOCK AND FLASHLIGHT.

THE NOKIA LIFE SERVICE MAY ALSO BE AVAILABLE FOR TIPS ON EDUCATION AND HEALTH, AS WELL AS ENTERTAINMENT TOPICS. NOKIA SAID THE DEVICE HAD A STANDBY TIME OF UP TO 35 DAYS AND TALK TIME OF UP TO 12.5 HOURS.